| Direct Marketing is a key component in Konica Minolta’s drive to provide quality leads for their sales team. The new bizhub printer features fingerprint security access…just like 007! Fuse developed a campaign revolving around this touch technology with an individualised access code for every recipient to enter an online competition via the bizhub website. The response rate for this campaign was an incredible 15% with bizhub becoming KM’s most successful product launch. Find out more. |
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