BUFS logo identityBUFS logo identity clothing and merchandiseBUFS Global Careers billboardBUFS logo identity internal door signage

BUFS logo identity reception sign

BUFS – Busan University of Foreign Studies.

A change of name from Pusan to Busan (PUFS to BUFS), a 30 year old logo and the opening of a new campus – what better opportunity is there for an overhaul?

Several long and not always totally intelligible conference calls later, Fuse were underway on rebranding the University, developing a range of campaign slogans and designing everything from student ID cards to campus signage, from the school flag to the school bus, from team T-shirts to subway billboards.

We delivered a complete resource kit to BUFS, enabling their inhouse marketing team to roll out the new brand and recruitment campaign in conjunction with the opening of the new campus – all from 10,000km away and in a 3 month window.