When it comes to selling property, these guys know it all…and they’re all about sharing. Real ITO are the source of real estate education in New Zealand.
In an industry glistening with slick brands and even slicker sales lines, Real ITO had to make a strong impression. A high-profile office in the centre of Parnell was too good an opportunity to miss, so Fuse set about helping the ITO to get noticed.
The first task was to decide on a name – short and sweet, but retaining a clear description of what they did. Real ITO was a solution that achieved those objectives and in addition the logo identity treatment featured a change in type size to indicate the switch from a word to the ITO acronym. Aligning the logo identity with a dynamic and distinctively coloured graphic provided a visual link for all communications.
Once the identity was established Real ITO embarked on a suite of material, spearheaded by a content rich and dynamic website to engage, inform and provision their widely diverse audience. The site is updated on a very regular basis by Real ITO staff and was built to allow non-technical contributors to manage content without diluting the design.
The launch of Real ITO was promoted through a targeted EDM campaign and a nationwide roadshow featuring eye catching fully branded Smart cars.