Based in Los Angeles, Springboard Vacations specialise in tailor-made vacations to New Zealand, Australia and the South Pacific Islands.
Each year, Springboard inspire and encourage North Americans to venture to the South Pacific. The company provide a custom designed luxury travel service to discerning clients where itineraries are crafted to include destinations and activities specifically targeting the client’s interests.
In developing the company identity, Springboard wanted the focus to be on the romance of travel – the colour, the excitement and the sense of life-changing experiences, wrapped in a blanket of exclusivity and luxury. If a picture paints a thousand words, then Springboard have a lot to say – soaring landscapes mix with evocative cameos of colour and texture to express their brand.
This philosophy is best expressed in the signature travel brochures. Over the last few years, the brochures have set a new standard in the industry and won a raft of awards, including our personal favourite “2008 Downunder Travel Bulletin International Worldwide Brochure of the Year Award”.
As information moves increasingly to the electronic, e-marketing campaigns have continued this tradition of clean, sophisticated layout – letting the pictures speak for themselves.