The owners of the ex-French racing super-cat could see the potential for a big name sponsor to get some really powerful exposure for their brand right in front of their own noses. So they asked Fuse to design an in-your-face proposal that would be impossible to ignore.
Taking the distinctive colour palette and graphic language of Vodafone, we mocked up a series of images to convince management that this was an opportunity too good to miss. After all, the boat is moored in Viaduct harbour right in front of Vodafone’s head office and it spends endless hours flying up and down the harbour past the storied offices of NZ’s business elite.
In fact, the team at Vodafone liked the proposal so much, they had the boat sprayed exactly as we had visualised. The instantly recognisable catamaran has made a huge impression on Auckland’s harbour and recent record results in the Coastal Classic are making Vodafone a leader on the water as well as off – it’s a win-win situation!