| This was an intelligent integrated campaign that highlighted KM’s seamless
integration capability with the new bizhub copier. The personalised direct mail piece included a unique fingerprint identity code that encouraged the
recipient to enter the online prize draw, a website portal that recognised recipients by name as they entered. The portal captured data from visitors,
and linked the information directly with the CRM to create sales leads and to give Account Managers real-time data on prospects. Finalist in the 2007 Direct and Interactive Marketing Awards. |
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