Brand development and guardianship

  • Brand Strategy & Design
  • Client
    Arvida Group

Arvida had an ambitious plan. In December 2014 the largely South Island-based collection of villages successfully raised $80m and Arvida Group was listed on the NZX.

Fuse was commissioned to design the Group identity and core proposition and roll out a brand strategy that united all the villages under a common look and feel.


In two years, the company had almost doubled in size and was included in the NZX top 50 in December 2016.

Each year the annual report tracks and celebrates these achievements and provides a statement of intent for a future that will transform the ageing experience - it’s the attitude of living well.

Arvida colour palette Arvida 2017 annual report


“Fuse have been with us from day one, they share and understand our vision and are fully committed to the ‘Arvida Attitude’ and the ongoing development of the business both from a marketing and importantly, also a strategic perspective.”

Bill McDonald, CEO

Arvida 2018 annual report internal spread Arvida annual reports Arvida village van signage Arvida village gate signage Arvida Group marathon T-shirts Arvida village wayfinding signage Arvida village reception signage

We'd like to help transform your brand experience.

Contact Fuse.

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