Marketing and recruitment videos

  • Engagement & Culture Change
  • Client

Busan University of Foreign Studies celebrated the opening of their brand new campus in March 2014, welcoming over 9000 students when the doors were opened for the first time.

To promote BUFS, both within Korea and internationally, Fuse was commissioned to produce a suite of promotional AVs which could be customised to specific audiences.


A series of eleven 1-3 minute videos were produced, each focusing on one aspect of the overall story. The clips are standalone stories that can be grouped linked together to create a customised and targeted video message.

Fuse wrote scripts and storyboards for a Korean film crew to capture and all post-production was completed in New Zealand.

A YouTube teaser directed at students and a longer executive presentation were also produced to complete a suite of video tools for the BUFS marketing team.

BUFS video suite

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