ITO sector marketing and advertising

  • Advertising & Marketing
  • Client
    Competenz

Taranaki businesses were crying out for engineers and turned to trades industry training experts Competenz for help in recruiting local students to become engineering apprentices.

A targeted campaign was aimed at keeping young people in the community instead of heading for the big smoke.

Images and messages that resonated with locals were used in local newspapers and high-profile billboards throughout the region, resulting in a surge of enquiries and real opportunity for growth and specialisation in the Taranaki community.

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