Digital acquisition campaign
EROAD is a sophisticated vehicle fleet management system that holds a 70% market share in the New Zealand heavy vehicle sector.
Legislation making driver health and safety the responsibility of employers provided a tactical opportunity to promote the benefits for the mid and light vehicle fleet markets and connect with those actively looking into their H&SW Act obligations.
A digital engagement campaign targeted business decision makers for H&S compliance. To build trust and promote conversation, we prioritised platforms with mainstream influence and strong colleague connection – Facebook and LinkedIn.
A robust search / pay-per-click and behavioural targeting campaign drives prospects to a customised H&S landing page featuring an informative and interesting case study video written and produced by Fuse.
Can we help drive your messages home?
Contact Fuse.
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