Company name development and logo identity

  • Brand strategy & design
  • Client

Design and build is where it’s at in the commercial building sector. With over 30 years’ experience, one South Auckland company was perfectly positioned to be at the forefront of the industry.

But one thing was holding them back – their name. Econobuilt was a memorable name, but most people only knew them as ‘the round barn company’. This was making it hard to get clients to see them as a serious option for non-rural construction.

Indesco print collateral Gallery Thumb 2 Gallery Thumb 3


Fuse was commissioned with developing a new name to showcase their expertise and position them as a full-service design and build provider.

The name we came up with was Indesco – a construct based on the first syllables of the words in the statement Intelligent Design + Construction.

A new visual identity, bold colour choices and dynamic graphics are combined with logo lockups which highlight the origin of the name as well as the brand proposition.

The new look is fresh and confident and increasingly recognised on building sites all over New Zealand.

Gallery Thumb 2 Gallery Thumb 1

Does your company identity need a new lease on life?

Contact Fuse.

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