Company name development and logo identity

  • Brand strategy & design
  • Client
    Indesco

Design and build is where it’s at in the commercial building sector. With over 30 years’ experience, one South Auckland company was perfectly positioned to be at the forefront of the industry.

But one thing was holding them back – their name. Econobuilt was a memorable name, but most people only knew them as ‘the round barn company’. This was making it hard to get clients to see them as a serious option for non-rural construction.

Indesco print collateral Gallery Thumb 2 Gallery Thumb 3

 

Fuse was commissioned with developing a new name to showcase their expertise and position them as a full-service design and build provider.

The name we came up with was Indesco – a construct based on the first syllables of the words in the statement Intelligent Design + Construction.

A new visual identity, bold colour choices and dynamic graphics are combined with logo lockups which highlight the origin of the name as well as the brand proposition.

The new look is fresh and confident and increasingly recognised on building sites all over New Zealand.

Gallery Thumb 2 Gallery Thumb 1

Does your company identity need a new lease on life?

Contact Fuse.

Featured Brand Strategy & Design projects.

Stack responsive website & collateral design

Stack Interiors

Responsive website & collateral design
Nu-wall brand development & identity redesign

Nu-wall

Brand development & identity redesign
Arvida Group brand development & guardianship

Arvida Group

Brand development & guardianship
Thermakraft brand development & identity redesign

Thermakraft

Brand development & identity redesign
Quench name development & brand design

BUFS

Brand design & campus wayfinding
Quench name development & brand design

Quench Collective

Quench name development & brand design
Chilltainers identity design & responsive website

Chilltainers

Identity design & responsive website
Milford110 apartment development launch & branding

Milford110

Apartment development launch & branding
RDT Pacific brand redesign and corporate livery

RDT Pacific

Brand redesign and corporate livery
Uptown BID District branding & environmental graphics

Uptown

BID District branding & environmental graphics
Babbage identity design & responsive website

Babbage

Identity design & responsive website
Mrs Higgins brand refresh and merchandising

Mrs Higgins

Brand refresh and merchandising
Indesco name development and brand design

Indesco

Indesco name development & brand design