Apartment development branding

The architectural brief for Milford 110 was underpinned by the desire to create timeless and enduring homes – quality materials, practical design and above all, ultimate liveability. After all, for the developers behind the project, this is their home too.

Rod and Shanly’s vision is to create a beautiful home and share this landmark site with like-minded neighbours. People who relish the convenience of living in the heart of Milford and the true sense of community that comes with it.


They entrusted this vision to Fuse and from this collaboration emerged the property name and the distinctive branding and marketing collateral to begin the sales process.

Onsite, the sales office design includes large scale signage, a viewing tower, video screens and print collateral to inspire potential buyers. This is backed up by a fully responsive website, featuring floor plans and information for each of the 19 apartments.

Milford brochure cover Milford website on laptop


“This was such a personal project for Rod and I and we were absolutely thrilled with how Fuse worked alongside us to create a name and identity for our project that we are just so excited about.”

Shanly Francis, Developer

Apartment door number Lobby signage Lift directory Onsite signage for sales office

Let us help you realise your vision

Contact Fuse.

Featured Brand Strategy & Design projects.

Stack responsive website & collateral design

Stack Interiors

Responsive website & collateral design
Nu-wall brand development & identity redesign


Brand development & identity redesign
Arvida Group brand development & guardianship

Arvida Group

Brand development & guardianship
Thermakraft brand development & identity redesign


Brand development & identity redesign
Quench name development & brand design


Brand design & campus wayfinding
Quench name development & brand design

Quench Collective

Quench name development & brand design
Chilltainers identity design & responsive website


Identity design & responsive website
Milford110 apartment development launch & branding


Apartment development launch & branding
RDT Pacific brand redesign and corporate livery

RDT Pacific

Brand redesign and corporate livery
Uptown BID District branding & environmental graphics


BID District branding & environmental graphics
Babbage identity design & responsive website


Identity design & responsive website
Mrs Higgins brand refresh and merchandising

Mrs Higgins

Brand refresh and merchandising
Indesco name development and brand design


Indesco name development & brand design