Brand design & product packaging

  • Brand Strategy & Design
  • Client
    Mrs Higgins

Who doesn’t love the smell of freshly baked cookies? No-one. Ever.

Mrs Higgins has been baking cookies (just like Grandma did) for many years. Exactly how many…? Well, there are some things a lady likes to keep to herself. Suffice to say, she needed a bit of a facelift.

A refresh of the logo identity and a makeover for the nationwide chain of franchise stores followed, under very trying circumstances – imagine measuring up for signage and staying ‘on task’ as tray after tray of fresh cookies come rolling out of the oven!

Mrs Higgins stationery


Mrs Higgins is no stranger to travel either. Frozen dough balls have hit the shelves in Australia and Asia with export packaging designed by Fuse.

Further international forays are on the itinerary along with a domestic expansion into supermarkets and gas stations, where Bliss Bites’ eye-catching packaging is grabbing shelf attention.

Mrs Higgins Bliss Bites packaging Mrs Higgins Lambton Quay instore signage Mrs Higgins Cookie Dough Balls packaging


“Murray and I both feel that your team speak the language we understand and have quickly grasped what we are all about. We look forward to working further with you.”

Wendy Brackenridge, Owner and director (aka Mrs Higgins)

Mrs Higgins Queen Street shop front

Could your brand do with a facelift?

Contact Fuse.

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