Brand development and identity redesign

Nu-Wall is an established and trusted brand in aluminium cladding, enjoying a large market share within the aluminium cladding sector.

To broaden their reach, Nu-Wall identified potential in a more aesthetically-driven, architectural product space.

The existing brand did not reflect this however, focusing on technical and functional benefits - all sausage, no sizzle.

To engage a new audience of architects and homeowners, Fuse moved the emphasis from functionality to cutting edge aesthetics.

Nu-wall full page magazine ad Nu-wall stationery design Nu-wall cladding on new apartments Nu-wall stationery design


The refreshed brand is built on the value proposition developed for this purpose:
Architecturally inspired.
Proven performance.

Clever integration of imagery, colour and geometric design ties the brand elements together and provides an instantly recognisable graphic language across all communications.

We also developed a new website for Nu-Wall, with a clear structure and powerful imagery that showcases the architectural capabilities of their product.

We worked closely with the team at Nu-Wall to capture some of their key projects and present them with a clean, modern style.

Nu-wall website on desktop


“We were bracing ourselves for a drawn-out talkfest, but Fuse nailed it straight away - they really ‘got’ us”

Glen Tasker, Director

Nu-wall website colours page Nu-wall half page ad Nu-wall vehicle graphics

Could your brand do with a re-clad?

Contact Fuse.

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