At Fuse Creative, strategy meets creativity to create narratives that captivate, challenge, and inspire.
Brand Design
Your brand is your unique story. We uncover what makes your business special, crafting authentic identities that speak directly to your audience’s heart.
Product naming; New names for start-up companies; Company taglines; URL names – from concepts, through competitor analysis and registration checks, to trademarking and protecting your name and securing your URL.
Logo design, icons, wordmarks, colours and formats; Horizontal and vertical orientation options and lockups with taglines or partner brands.
Brand books and usage guidelines for your brand, including colour and typography, dos and don’ts, tone of voice, imagery, examples of use, e-templates and digital files of brand assets.
Brochures, annual reports and corporate publications; Sales presentations, technical specification and product catalogues; Business cards, stationery and direct mail.
Packaging design and point-of-sale materials; Trade show displays and large format printing; Wayfinding and signage; Plant and vehicle signage.
Strategy
We’ll help you craft a compelling narrative that resonates with your customers, building emotional connections and fostering brand loyalty.
Brand strategy and positioning; Purpose, Vision & Values workshopping; Business and product value propositions.
Marketing strategy and planning; Company and product structure; Product launches and sales projections; Business strategy and planning; Sales and marketing budgets.
Customer needs and competitive analysis; SWOT analysis and market opportunities; Brand audits and assessments.
Business planning, marketing and sales strategy, product launch planning, revenue forecasting, and budgeting.
Marketing & Advertising
Targeted campaigns that reach the right audience at the right time with engaging content and insightful analytics to drive engagement and conversion.
Scoping, budgeting, media planning and management of multi-media campaigns.
Copywriting, photography, animation/video content creation; Headline and campaign messaging; Event and Trade Show resources; Educational resources; Technical manuals; Usage or installation guides.
Advertising creative – print or digital; Digital advertising campaign strategy, media planning and delivery management; Reporting and analysis.
Creation and delivery of digital content; Social media planning and paid advertising strategy; Supply of assets and content for organic activity.
Database management and mail merges (e.g. HubSpot); MailChimp campaign design, activation and reporting; Integration of customer CRMs with MailChimp.
3D & Animation
Bring your brand to life in 3D with high-quality product rendering, interactive animation and captivating video.
Whether it’s demonstrating the workings of a complex product or crafting engaging marketing content, moving pictures enhance storytelling and strengthen brand presence. By making complex ideas more accessible and visually compelling, products can truly stand out in a competitive market.
3D models and product visualisation; Complex layered product build-ups and cutaway diagrams; High-res product and scene renders.
Storyboarding and concept development; Motion capture, scripting and voice overs; Video production and editing.
Video and animated assets for digital advertising and social media content.
Websites
Design and development of user-centric websites with compelling content and sharp SEO, ensures your online brand is both stunning and effective.
Site planning and user journey mapping; UX and website architecture; Site functionality and interface; Site-mapping, templating and content planning.
Look and feel – imagery, colours, fonts and page hierarchy; Responsive page build and content fulfilment; SEO and URL structure set-up; Bench testing and refinement; API integration.
While we build most websites in-house, we understand that some businesses require enterprise-level functionality or integration with established business or production management software systems. You may have existing relationships with preferred suppliers. We’re flexible in how we collaborate, ensuring the best outcome for each project.
Establishment of robust SEO following best practice protocols; Regular SEO monitoring and reporting to maximise performance; Tracking tags and GA4 analysis and reporting; Site content strategy.
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